Judge debones lawsuit over Buffalo Wild Wings' menu item, says case doesn't have legs

Katv
A judge dismissed a lawsuit claiming Buffalo Wild Wings misled customers with "boneless wings," stating a reasonable consumer wouldn't be deceived.

Summary

A federal judge dismissed a lawsuit filed by Aimen Halim, an Illinois man, who argued that Buffalo Wild Wings' "boneless wings" constituted false advertising because they are made from chicken breast pieces, not actual wing meat. Halim sought $10 million in damages and requested the restaurant chain change its marketing. U.S. District Judge John J. Tharp Jr. ruled that a reasonable consumer would not be misled by the term “boneless wings,” noting its widespread use in the restaurant industry for over two decades and the availability of other non-wing items like cauliflower wings. The judge acknowledged Halim had standing due to a plausible economic injury but lacked sufficient factual support to prove consumer confusion. Halim has until March 20 to amend his complaint, though the judge expressed skepticism about a successful outcome.

(Source:Katv)

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