McDonald’s Battles Lawsuit Over ‘Misleading’ McRib Ads — Report

McDonald’s is currently defending against a class-action lawsuit filed in Illinois federal court concerning the marketing of its McRib sandwich. The lawsuit alleges that the sandwich’s name and shape intentionally mislead customers into believing it contains a significant amount of pork rib meat, when in reality, it’s made from a “reconstructed meat product” of lesser cuts. Plaintiffs argue the term “McRib” is a deceptive tactic, implying a premium ingredient that isn’t present.

According to the lawsuit, the sandwich is designed to resemble a rack of pork ribs, leading consumers to expect actual rib meat. However, the plaintiffs claim the McRib lacks a “meaningful quantity” of pork rib meat, specifically spare ribs or baby back ribs. They are seeking damages, attorney fees, and an end to what they consider deceptive marketing practices.

McDonald’s has refuted the claims, labeling the lawsuit as “meritless” and asserting that the McRib is made with 100% pork sourced from U.S. farmers. The company maintains transparency regarding its ingredients and states that the patty does not contain ingredients like hearts, tripe, or scalded stomach, as falsely alleged in the suit.

(Source：Mandatory)