Perplexity ‘Incognito’ chats might not be so private, lawsuit claims
A lawsuit alleges Perplexity shared user chat data with Google and Meta for ad tracking, even within its 'Incognito' mode.Summary
A proposed class action lawsuit accuses Perplexity of violating user privacy by sharing chat content with Google and Meta for ad tracking purposes, even when users utilize the platform’s “Incognito” mode. The suit claims Perplexity uses ad trackers from both companies without proper disclosure, effectively acting as “wiretaps” to gather user information. According to the complaint, data—including personally identifiable information—is shared regardless of whether a user is logged in, with entire conversations potentially accessible to third parties. The lawsuit further alleges that Perplexity doesn’t adequately require users to agree to its privacy policy and makes it difficult to find. Google and Meta are also named in the suit for allegedly failing to enforce their own policies. The potential damages could exceed $5,000 per violation, covering Perplexity users in the US whose data was shared between late 2022 and early 2026.
(Source：Android Authority)