Disneyland targeted in class-action lawsuit claiming new program is violating guests' privacy
Disneyland faces a class-action lawsuit alleging it secretly collects guests' biometric data using facial recognition technology without proper consent.Summary
Disneyland and Disney California Adventure are facing a class-action lawsuit filed in federal court, alleging that the company has been secretly gathering guests' biometric data using facial recognition technology at park entrances. The lawsuit claims Disney scans visitors' faces and compares them to initial photos taken when tickets or annual passes were purchased, without adequately informing guests. The complaint argues that this highly sensitive data collection violates privacy rights, as most visitors are swept into the scans without realizing it, despite signs at four entrances indicating they can opt out. Disney officials maintain the system helps with entry and fraud prevention, and their privacy policy states data is deleted within 30 days unless needed for legal or fraud prevention. However, the lawsuit contends that biometric data is linked to tickets and passes and used to build detailed consumer profiles across Disney's businesses. The suit seeks at least $5 million in damages for affected visitors.
(Source：New York Post)