NYC alleges ‘bait and switch business practices’ by Extra Space Storage in new lawsuit

New York City’s Department of Consumer and Worker Protection (DCWP) has filed a lawsuit against Extra Space Storage, alleging “bait and switch” business practices and deceptive advertising. The city claims to have received over 100 consumer complaints detailing issues like rat infestations, property damage from flooding, and unexpected, significant rate increases. The lawsuit alleges Extra Space falsely advertised clean, sanitary, and low-cost storage spaces, failed to provide adequate notice of price increases, and misrepresented unit sizes and access to stored items.

Renters like Alex Rodriguez and Donna La Forey reported substantial property damage—over $100,000 and $10,000 respectively—due to rodents and flooding. Enrique Capalbo experienced a monthly rental rate increase from $236 to $440 with no prior notification, despite advertised guarantees. The DCWP seeks to halt these practices, recover restitution for affected consumers, and impose penalties of up to $3,500 per violation.

This lawsuit aligns with Mayor Zohran Mamdani’s efforts to combat “junk fees” and protect consumers, following a recent executive order and the launch of the “Fee Free February” campaign. The DCWP is also pursuing action against other companies engaging in deceptive practices, signaling a more aggressive approach to consumer protection within the self-storage industry and beyond.

(Source：Amny)