Michigan Attorney General Leads 22-State Lawsuit Against Uber for Alleged Deceptive Marketing Practices
Michigan's Attorney General is leading a 22-state lawsuit against Uber, alleging deceptive marketing practices regarding its Uber One subscription service.Summary
Attorney General Dana Nessel is leading a multi-state lawsuit against Uber, joined by 22 state and county law enforcement agencies, alleging deceptive marketing practices related to its Uber One subscription service. The lawsuit claims Uber utilized negative option marketing, automatically billing consumers after free trials without clear cancellation options, and prematurely charging customers. The coalition, including states like Alabama, New York, and Pennsylvania, argues Uber misled customers about potential savings and violated consumer protection laws, specifically Michigan’s Consumer Protection Act and the U.S. Restore Online Shoppers’ Confidence Act.
According to Attorney General Nessel, consumers expect advertised savings and the ability to try services without unlawful charges. The lawsuit seeks restitution, penalties, and an injunction to stop Uber’s alleged deceptive practices.
The case, set for trial in February 2027, could establish a precedent for subscription service marketing and online consumer protection, potentially recalibrating standards for marketing integrity and ensuring a fairer digital marketplace.
(Source：Hoodline)