Michigan joins federal lawsuit accusing Uber of ‘deceptive practices’ against customers

Michigan Attorney General Dana Nessel announced the state is joining a 22-state coalition, along with the Federal Trade Commission, in a lawsuit against Uber Technologies LLC and Uber USA LLC. The lawsuit, filed in U.S. District Court in California, alleges Uber engaged in “deceptive and unfair practices” related to its Uber One subscription service. Specifically, the complaint claims Uber misrepresented potential savings, automatically charged users without clear consent, and made it difficult to cancel subscriptions.

According to the Michigan AG’s office, Uber utilized negative option marketing tactics, automatically charging users after free trials if they didn’t actively cancel, and billing customers before their stated billing dates, even during ongoing free trials. Nessel stated that consumers expect advertised savings and the ability to try services without unlawful charges, and should not face obstacles when cancelling.

The coalition seeks restitution for affected customers, as well as penalties, costs, and an injunction against Uber for violating the state’s Consumer Protection Act and the U.S. Restore Online Shoppers’ Confidence Act. The trial is scheduled for February 2027.

(Source：Mlive)