Alameda County Joins 21 States in Lawsuit Against Uber for Alleged Deceptive Subscription Practices

Alameda County's District Attorney's Office is supporting a multi-state lawsuit against Uber Technologies, Inc. and Uber USA, LLC, accusing them of deceptive practices related to their Uber One subscription service. The lawsuit alleges Uber employed “negative option marketing,” automatically billing customers unless they actively opted out, and misled consumers about savings and cancellation processes. Specifically, concerns center around the automatic conversion of free trials into paid subscriptions and premature billing. District Attorney Ursula Jones Dickson emphasized the importance of “honesty and transparency in the marketplace” and framed the lawsuit as a defense of consumer rights.

The case, filed in the United States District Court for the Northern District of California, is scheduled for trial in February 2027. The DA’s office seeks restitution for unexpected charges and greater clarity in Uber’s subscription practices. While Uber has not yet publicly responded, the lawsuit’s outcome could significantly impact the regulation of subscription services and redefine accountability in the digital economy, potentially setting a precedent for consumer protection against deceptive practices.

(Source：Hoodline)