HYBE faces fresh controversy as US lawsuit alleges online smear campaigns targeting Min Hee Jin
Moneycontrol
HYBE is embroiled in a new controversy as a US lawsuit alleges its former PR firm engaged in online smear campaigns.Summary
HYBE, already facing a legal dispute with former ADOR CEO Min Hee Jin, is now confronting allegations of orchestrating online smear campaigns. A lawsuit claims that TAG PR, a PR firm previously owned by HYBE, conducted these campaigns starting in May of last year, allegedly to undermine Jonesworks and poach clients. The complaint, obtained by Hankyoreh, details these organized efforts to damage reputations online. This adds another layer of complexity to the ongoing conflict between HYBE and Min Hee Jin, raising questions about the company’s public relations practices and potential misuse of influence.
(Source：Moneycontrol)