Iowa joins multi-state lawsuit against Amazon
Kcci Television
Iowa joins nearly two dozen states in a lawsuit accusing Amazon of overcharging small businesses for advertising and inflating prices.Summary
Iowa has joined nearly two dozen other states in a lawsuit against Amazon, accusing the company of secretly overcharging small businesses for advertising on its platform since 2019. The lawsuit also alleges that Amazon significantly inflated prices on peak shopping days. In response, Amazon published a full-page statement on its website disputing the claims, arguing that the FTC's claim fundamentally misunderstands how advertisers operate. Amazon stated that advertisers adjust their bids based on real-world performance and estimated that they saved over $8 billion from 2021 to 2025 due to Amazon prioritizing ad relevancy over selecting ads based solely on bid price.
(Source：Kcci Television)