Buc-ee's Buckeye backlash as beaver infringement lawsuit infuriates Mini Mart maniacs in Ohio | Fortune
Buc-ee's lawsuit against Beaver's Mini Mart over beaver logo sparks boycott and community backlash in Ohio.Summary
Buc-ee's, the Texas convenience store chain, has filed a trademark infringement lawsuit against Beaver's Mini Mart in Beavercreek, Ohio, arguing that the small shop's beaver logo too closely resembles its own. This has ignited a Buckeye backlash, with supporters boycotting Buc-ee's, trending #boycottbucees on social media, and the city passing a resolution to officially recognize the beaver in its history. British comedian John Oliver has weighed in, criticizing Buc-ee's aggressive trademark tactics and selling knockoff merchandise. Ohio Governor Mike DeWine described the lawsuit as absurd, given the city's name. A GoFundMe campaign has raised funds for Beaver's legal fees, and local businesses have shown solidarity by incorporating beavers into their logos.
(Source：Fortune)