TurboTax owner Intuit facing a class-action lawsuit over "free" advertising
Intuit faces a class-action lawsuit in Canada over allegedly misleading "free" TurboTax advertising claims.Summary
The Ontario Superior Court of Justice certified a class‑action lawsuit against Intuit, owner of TurboTax, on behalf of all Canadian consumers who bought the TurboTax online software since January 1, 2015 to prepare or file their taxes. The plaintiffs allege that the advertising campaign by Intuit, which used the tag line "free, free, free" without qualification for tax years before 2021 and later changed to "free for simple tax returns," was false and misleading, constituting a bait‑and‑switch and drip‑pricing scheme. They claim users only discovered they had to pay after spending significant time entering personal and financial information. Intuit maintains its advertising was truthful and transparent and says it will defend the case vigorously.
(Source：Global News)