Samsung in Trouble, Dua Lipa Files Lawsuit Over Alleged Endorsement Claim
Pop star Dua Lipa has filed a $15 million lawsuit against Samsung for allegedly using her image on TV packaging without permission.Summary
Pop star Dua Lipa has filed a $15 million lawsuit against Samsung Electronics, accusing the tech giant of unauthorized use of her image on television packaging in the United States. The lawsuit, filed in a California federal court, alleges that Samsung used a backstage photograph of the singer on cardboard TV boxes sold across the US market. The image allegedly appeared prominently on the packaging, creating the impression that Dua Lipa endorsed the products. Her legal team argued that the alleged activities damaged her brand by creating false impressions about her business links to Samsung. The complaint includes allegations of copyright infringement, trademark violations, and breach of publicity rights. Dua Lipa's team first discovered the issue in June 2025 and sent cease-and-desist notices to Samsung, but the company reportedly continued selling the products. Her legal team used social media reactions to argue that the image carried promotional value, boosting Samsung's sales. As of now, Samsung has declined to comment on the allegations.
(Source：Analytics And Insight)