Google hit with fresh £3 billion UK lawsuit over online advertising dominance
Google faces a £3 billion UK lawsuit for allegedly abusing its dominance in online advertising.Summary
Google is facing a fresh legal challenge in the UK after a lawsuit accused the company of abusing its dominant position in the online display advertising market. Filed on behalf of British advertisers, the claim seeks compensation of up to £3 billion. The lawsuit alleges that Google unfairly promoted its own services, including banner advertising tools, while sidelining competitors, resulting in higher prices for less effective advertising. Google has dismissed the claims as "meritless," stating advertisers have many choices. The case is a collective action covering UK advertisers who used Google's services from October 1, 2015. This legal action adds to the global scrutiny Google faces over its advertising practices, including ongoing antitrust investigations and a previous £13.6 billion lawsuit filed on behalf of online content publishers.
(Source：Daijiworld)