Google faces new £3b UK lawsuit over online display advertising
Malay Mail
A new UK lawsuit accuses Google of abusing its dominance in online display advertising, seeking up to £3 billion in compensation.Summary
Google faces a fresh UK lawsuit accusing it of abusing its dominance in online display advertising, with claimants seeking up to £3 billion in compensation. The case, filed on behalf of British advertisers, argues that Google favoured its own services while excluding rivals, leaving advertisers paying more for less effective ads. Google has called the allegations "meritless". The lawsuit is a collective action covering all UK advertisers who have paid for Google's services since October 1, 2015. This is part of a series of antitrust actions against Google in the UK, EU, and the US, including a separate £13.6 billion claim cleared to proceed to trial in 2024.
(Source：Malay Mail)