JetBlue hit with lawsuit after accusation airline used personal data to hike ticket prices
New York Post
JetBlue faces a class-action lawsuit over allegations it uses personal data and trackers to dynamically increase ticket prices.Summary
JetBlue has been sued in a proposed class action for allegedly using personal data and trackers to set dynamic ticket prices, a practice described as "surveillance pricing." The lawsuit, filed by a passenger who publicly criticized a fare increase, claims JetBlue violates privacy rights and federal anti-wiretapping laws. JetBlue denies using personal data or AI for pricing, though it acknowledged that fares can change based on demand.
(Source：New York Post)