NFL’s Billion-Dollar Sportsbook Partnerships Expire With No Replacement as League Faces Microbetting Lawsuit

The NFL began April without official sportsbook partners for the first time since 2021, as deals with FanDuel, DraftKings, and Caesars lapsed. Negotiations with FanDuel and DraftKings stalled due to a price increase for official streaming data provided by Genius Sports, while Caesars did not intend to renew. These partnerships, initially worth close to $1 billion collectively, represented the league’s first official sports betting arrangements.

Simultaneously, the NFL is facing a product liability lawsuit filed by the Public Health Advocacy Institute (PHAI) at Northeastern University, alleging that the league, along with DraftKings, FanDuel, and Genius Sports, developed addictive online sports betting platforms focused on microbetting – rapid wagers on individual in-game events. The lawsuit draws parallels to tobacco industry litigation and claims the companies used AI and VIP hosts to encourage excessive betting.

Despite the expired partnerships and legal challenges, the NFL remains the most wagered-upon sport in the U.S., with the sports betting industry generating a record $16.96 billion in revenue in 2025. The NFL is now considering alternative partnership structures, but finding replacements for FanDuel and DraftKings, which control a significant portion of the market, will be difficult.

(Source：Bitcoin News)