‘No One Is Getting Regina Georged’: Why This Viral Protein Bar Is Heading to Court

Inc. Magazine
David Protein Bar faces a class-action lawsuit alleging significant discrepancies between advertised nutrition facts and independent lab results.

Summary

Protein bar company David is being sued in a class-action lawsuit claiming its bars contain considerably more calories and fat than stated on the packaging. Plaintiffs allege independent lab tests revealed the bars, sold in flavors like Chocolate Chip Cookie and Fudge Brownie, contain up to 83 percent more calories and 400 percent more fat than advertised, despite marketing claims of 28 grams of protein for only 150 calories. The lawsuit accuses David Protein of intentionally misrepresenting nutritional information to drive sales and premium pricing, violating FDA labeling regulations. The company refutes the claims, with its director of R&D, Mitch Culler, stating, “No one is getting Regina Georged,” referencing the “Mean Girls” plotline involving disguised weight-gain bars. David Protein maintains its labels comply with FDA rules.

(Source:Inc. Magazine)

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