A popular ice cream brand sold at Walmart and Kroger files for bankruptcy after ‘trade dress’ lawsuit
Fast Company
Rebel Creamery filed for Chapter 11 after a judge ruled it infringed Van Leeuwen’s trade dress, ordering $23.8 million in damages.Summary
Rebel Creamery, a keto‑friendly ice cream brand sold at Walmart and Kroger, has filed for Chapter 11 bankruptcy after U.S. District Judge Eric Komitee ruled that it infringed Van Leeuwen Ice Cream’s trade dress. The judge ordered Rebel to pay $23.8 million and change its packaging, citing that the pastel‑colored pints with black script were too similar to Van Leeuwen’s distinctive design. Rebel, which began on Kickstarter in 2017, is appealing the judgment while seeking protection, whereas Van Leeuwen, founded 18 years ago, operates parlors and distributes its products nationwide.
(Source：Fast Company)