Lawsuit accuses JetBlue of using customers’ personal data to raise air fares
JetBlue is being sued for allegedly using personal data to set ticket prices, a practice known as surveillance pricing.Summary
A proposed class action lawsuit filed in Brooklyn federal court accuses JetBlue of using customers' personal data to set ticket prices, a practice known as surveillance pricing. The complaint alleges that JetBlue conceals its use of trackers to set prices dynamically and shares data with third parties to decide when to raise fares. The lawsuit was prompted by a social media exchange where a passenger criticized a sudden fare increase, and JetBlue's initial response suggested clearing cache and cookies. The carrier later clarified that fares change based on demand. The plaintiff, Andrew Phillips, seeks damages for alleged violations of federal anti-wiretapping law and New York state consumer protection laws. JetBlue has denied using personal data or artificial intelligence to set ticket prices.
(Source：Investing Us)