ATP Tour Faces Class Action Over Website Data Sharing - U...

USA Herald
A class action lawsuit alleges the ATP Tour shared user data with third parties despite users opting out of nonessential data collection.

Summary

A California resident, Nathaniel Bee, has filed a class action lawsuit against the ATP Tour Inc., alleging the organization violated privacy laws by sharing personal data collected from its website with companies like Google and Comscore. The lawsuit claims that even when users selected the “essential cookies only” option, the ATP Tour website used embedded tracking technology to collect and share data about user behavior, including pages visited and devices used, with advertising and analytics partners for targeted marketing. Bee argues that this practice violates California’s Electronic Communications Privacy Act, Invasion of Privacy Act, and state advertising regulations, comparing the data collection to revealing personal interests at a live event. The suit seeks to represent all nationwide users who opted for limited cookies, with a specific subclass for California residents, and highlights the lack of transparency regarding whether the ATP Tour honored user cookie preferences. As of the filing, the ATP Tour has not commented on the lawsuit.

(Source:USA Herald)

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