Victoria Secret Class Action Lawsuit Over Privacy Breach and Sales Tax Settled - News Anyway
Victoria's Secret settled multiple class action lawsuits concerning data privacy, unsolicited texts, and Missouri sales tax overcharges.Summary
Victoria's Secret has settled three class action lawsuits addressing different consumer concerns. Susan Wardle-Burke’s lawsuit alleged a data breach exposing customer information due to inadequate cybersecurity measures. Samantha Chautin sued over receiving unsolicited promotional texts after registering her number on the National Do Not Call Registry. Separately, Missouri consumers claimed they were overcharged on sales tax for online purchases between 2016 and 2023.
While Victoria’s Secret denied wrongdoing in all cases, they agreed to settlements involving monetary damages, refunds, or automatic payments to eligible customers. The cases highlight a broader issue of consumer vulnerability when brands neglect the systems supporting the shopping experience, including data protection, consent, and accurate tax calculations.
The settlements serve as a warning to retailers, emphasizing the importance of prioritizing digital, legal, and financial hygiene to maintain consumer trust. Consumers are increasingly aware of data privacy, unsolicited communications, and accurate billing, and are less tolerant of even minor errors or oversights.
(Source：News Anyway)