Top Strategies for Law Firm SEO in 2022
The new year is upon us, and it’s time to start thinking seriously about your law firm SEO. Today we’re going to take a look at the top strategies our team will help you with when we work together this year. By using a combination of these strategies, you can ensure you’ll stay one step ahead of the competition and secure hundreds of cases this year.
Focus on Local Keywords
While keywords are a key part of law firm SEO, we recommend looking into local keywords. Our team will conduct research about your local area and the keywords we need to target in order for you to succeed. For many law firms, you’ll want to focus on finding clients and cases based in your city and state. This will give you more genuine inquiries, which are far more likely to convert to long-term clients. Of course, we know you might not have the time and energy to dedicate to this task. Our team can conduct the research for you and provide the content you need to stay ahead in even the most competitive of markets.
Budget for Digital Marketing
Traditional marketing is something that is on its way out for law firms in 2022. This year, we recommend putting your resources into digital marketing. We understand that smaller law firms may have a lower budget to work with than large corporations, but law firm SEO is the tool you need to keep competitive. The good news is that your website is one of the best value for money investments you’ll make when it comes to your online marketing. It’s the ideal way to attract customers throughout the year, and with our assistance, we’ll ensure you connect with the right audience for your niche of law services.
Conduct an SEO Audit
Before we can start to improve your law firm SEO, it’s time to review how your site is currently performing. Using tools such as Google Analytics, we can take a look at how your site ranks currently and the conversion rates you are achieving. By noticing the weak spots in your current website, we can make the necessary changes that are needed to get you further this year. Many companies implement SEO strategies but fail to review them after their work is complete. If you are guilty of doing this in the past, this is the year to change your way of working. When you invest in SEO work, you need to keep making changes as the Google algorithm is updated so that you constantly rank highly in search results for law firms.
Work with a Team of Professionals
Our team of search engine experts is here to support you in 2022 with your law firm SEO. We aggressively seek out the terms that are needed to find you qualified cases. We’ll work to increase your ranking keywords and website leads, increasing the organic traffic you receive to our site. What sets us apart from the competition is that we take a multi-step approach that guarantees results each and every time. We’ll start with our website audit and competitor analysis so we know exactly what changes need to be made. From there, we’ll put together a full content strategy to improve your online reputation. That’s just the start of how we’ll work on your site to create a long-term plan for improving your law firm SEO. This is a job we always recommend leaving to the professionals, so you can focus on what you do best.
Review Your Analytics
One thing that many law firms neglect to realize is that SEO isn’t a one-and-done job. Instead, you need to constantly review your SEO analytics with Google Analytics. This is a task our team can take on for you, and it’s the starting point for any of our work. However, keep in mind that Google will update its algorithm throughout the year. For that reason, you need to set time aside each week to look at your analytics. The more you review your results, the more likely you’ll be to succeed as a law firm this year.
As you can see, there’s a lot to consider when looking to improve your law firm SEO this year. For that reason, we highly recommend working with our team of professional search engine experts. We’ll be here to guide you throughout the process of updating your site in order to attract more business to your law firm. Our team will begin by auditing your site and finding the areas which need the most improvement. From there, you’ll soon notice a huge increase in the interest your business receives, pushing your company to new heights this year. Contact us today for more information about how we can improve your law firm SEO in 2022.