Lawsuit filed by AG Ellison against e-cigarette manufacturer Loon
Minnesota Attorney General Keith Ellison filed a lawsuit against Loon for selling flavored vapes designed to appeal to children.Summary
Minnesota Attorney General Keith Ellison has filed a lawsuit against Maduro Distributors Inc., doing business as Loon, alleging the company illegally manufactures, distributes, and sells flavored e-cigarettes designed to appeal to minors. The lawsuit claims Loon uses kid-friendly characters and flavors such as "Cotton Candy," "Strawberry Popsicle," "Banana Taffy," and "Blue Razz Slushy" to target youth. Additionally, the Attorney General's Office accuses the company of falsely implying its products have been "accepted for approval" by the FDA.
Attorney General Ellison stated that the lawsuit aims to halt the distribution and sale of Loon vapes in Minnesota, emphasizing that state law prohibits the sale of e-cigarettes designed to appeal to young people. This legal action follows a 2024 Minnesota Legislature law that bans e-cigarettes from using terms for foods, beverages, desserts, or candy commonly marketed to minors, as well as brands that target that demographic.
(Source：Kstp Television)