Why McDonald’s Is Facing Lawsuit Over the McRib

McDonald’s is facing a lawsuit in Illinois alleging that the McRib sandwich is falsely advertised, as it “does not contain any actual pork rib meat at all.” Plaintiffs are seeking class-action status to represent McRib buyers nationwide, arguing that the name and presentation of the sandwich lead consumers to believe it contains rib meat. The lawsuit centers on whether the branding is materially misleading, citing survey results indicating consumers expect rib meat in the product. McDonald’s disputes these claims, stating the McRib is made with 100% seasoned boneless pork and denies using ingredients like pork hearts or tripe.

The plaintiffs argue that McDonald’s intentionally obscures the ingredients of the McRib, using its limited-time availability to discourage consumers from scrutinizing the product details. They claim the patty is made from lower-grade pork products, including shoulder, heart, tripe, and scalded stomach. Attorneys for the plaintiffs suggest this is a deliberate marketing strategy to maximize sales.

The case will proceed with McDonald’s likely filing a motion to dismiss, challenging the legal basis of the complaint. If the case survives, the court will determine if it can proceed as a class action, potentially leading to discovery and settlement negotiations.

(Source：Newsweek)